The International Bodybuilding and Fitness Federation (IFBB) was established in 1946 in Canada by brothers Joe and Ben Weider, being the governing body responsible for bodybuilding and fitness. In Brazil, it is represented by the Brazilian Confederation of Bodybuilding and Fitness, responsible for state and national competitions of the sport in the country. The federation also has the IFBB Academy in Portugal and Brazil, which is a world authority in strength training and bodybuilding. Midway Lab USA is a sponsor of IFBB International and IFBB Brazil.

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